Step into the 17th century

The Milkmaid

by Johannes Vermeer, ca. 1660

Your portrait by Vermeer or Rembrandt

Have your picture taken as Vermeer’s The Milkmaid or Girl with a Pearl Earring, as Rembrandt or as William of Orange (by Adriaen Thomasz Key) in our spectacular 3D photo set. You can play the starring role in any one of these remarkable paintings. Step straight into the 17th century, wearing one of a dozen costumes that have been replicated in meticulous detail, surrounded by real 17th century props, and be transformed into a portrait of a Dutch masterpiece.
This will become your most cherished memory of Amsterdam. Fees start at €95.


Willem van Oranje

Based on Adriaen Thomasz Key,ca .1580


Selfportrait with two circles

Based on Rembrandt,ca .1665


Girl with a Pearl Earring

Based on Johannes Vermeer,ca .1665

17th century portraits Amsterdam

Portrait of couple

Based on the 17th Century paintings

17th century portrait woman golden age

Willem van Oranje

Based on Adriaen Thomasz Key,ca .1580

17th century portraits golden age amsterdam

Portrait of a Scolar

Based on Rembrandt,ca .1660


Individual portrait

Based on the 17th Century paintings

unique family portrait amsterdam original

Group portrait

Based on the City Guard Portraits

original kids portrait photostudio kids Amsterdam

Individual portrait

Inspired by the 17th century


Portrait *

1 x 1 photo, 1 person, 1 print2 x 1 photo, 1 person, 1 print

15 x 20 cm15 x 20 cm

€ 95€ 190

Group portrait **

1 photo, 2 people, 2 prints1 photo, 3 people, 3 prints1 photo, 4 people, 3 prints1 photo, 5 people, 3 prints1 photo, 6 people, 3 prints1 photo, 7 people, 3 prints1 photo, 8 people, 3 prints

* In costume(s) & set of your choice.* Price for bigger groups on request.

15 x 20 cm
15 x 20 cm
15 x 20 cm
15 x 20 cm
15 x 20 cm
15 x 20 cm
15 x 20 cm


€ 190€ 285€ 380€ 475€ 570€ 665€ 760


Extra printPrintPrintPrintOriginal file (10x15cm)Original file (20x20cm)Original file (30x40cm)

All prices include local tax (BTW).


15 x 20 cm20 x 28 cm30 x 40 cm40 x 50 cm5 MB25 MB100 MB


+ € 10+ € 25+ € 50+ € 60€ 10€ 35€ 95



Dutch masters photo studio

In our professional photo studio, we have completely recreated the background of the world-famous painting The Milkmaid by Johannes Vermeer in spectacular 3D.It took months to recreate the painting in every detail. The famous Vermeer light, Vermeer’s linear perspective, the table with bread and the jugs, the characteristic leaded window, the beautiful wall

in the background – everything has been imitated precisely. The pottery, including the famous jug, and all Delft Blue tiles even date back to the 17th century.
You will not find such a perfect recreation of Vermeer’s kitchen anywhere else in the world.

17th century costumes

A team of experienced and talented dressmakers worked exhaustively to perfect the dozens of 17th-century costumes. The old Dutch masterpieces have been extensively studied and replicated in every detail. This is how we became a Dutch costume photo studio in Amsterdam. Rembrandt’s iconic 17th-century millstone ruff is indistinguishable from the real thing. The Milkmaid’s cap is even made from original 17th-century fabric! 
The costumes are available in different sizes (from 4 years).


Dutch masterscollection

Inside the 19th-century building of The Milkmaid Project, you will find an impressive collection of rare objects from the 17th century on display. In fact, it’s like a small museum dedicated to Johannes Vermeer.
Our small ‘Vermeer Museum’ houses dozens of rare 17th-century utensils, including an original bench, unusual etchings, cooking pots, books, pewter spoons, glassware and various coins. You’ll really feel like you are back in the 17th century for a moment.


Delft blue tiles

The Milkmaid Project has a large collection of Delft Blue cupid tiles from the 17th century. They are the same Delft Blue tiles as depicted in Vermeer’s Milkmaid. Some are for sale; prices range from €60 to €200. A tile souvenir will make your visit to The Milkmaid Project complete.



We are happy to frame your 17th century portrait while you wait. The Milkmaid Project has more than a hundred new museum frames and beautiful original golden frames from the 19th century. Prices range from €25 to €350.




The Milkmaid Project, 17th century portraits photostudio is in the centre of Amsterdam on the Nieuwe Leliestraat, across the street from the Anne Frank House and the Westerkerk (where Rembrandt is buried). The 19th-century building at number 14 is right in the heart of the Jordaan, Amsterdam’s most famous neighbourhood. You can find restaurants and bars on every corner around the Milkmaid Project, and most are open from 10:00.


Opening hoursTuesday till Sunday: 11:00 - 18:30h
AddressThe Milkmaid ProjectNieuwe Leliestraat 14-H, AMSTERDAM
Phonenumber+31 (0)6 54 36 41 66
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Frequently asked questions

  • How much is it?

    A photoshoot with 1 person including 1 print (15-20 cm) costs € 95. Other print sizes are also available for an additional charge. See pricing.

  • Can I be photographed with others?

    Yes, that is possible. The Milkmaid and William of Orange provide the opportunity for people to be photographed together. So your 17th century portrait can be made together with your dear ones, like your family.

  • How does it work to make a 17th century portrait?

    1. Arrival and dressing upYou choose the setting where you want to be photographed. One of our employees will take you to set. We will select the correct costume and size depending on the masterpiece you have chosen. You don’t have to undress. We provide you with a clean t-shirt that you put on over your own clothes, with the costume on top. An assistant will help you with this.  2. Composition and photoWhen you are dressed, you take your position in the chosen setting. The photographer will make sure you are in the right place and position and will give you directions to capture you as a masterpiece.  3. PrintsWhile you remove the costume, we print your photos in the desired format. This only takes a few minutes. Please feel free to look around in our small ‘Vermeer Museum’ while you wait, see Dutch masters collection.

  • Is there a make-up artist present?

    No, there is no make-up artist in the photo studio. But don’t worry, there were no make-up artists around in the 17th century, either.

  • How long does it take?

    Usually a visit takes about 45 to 60 minutes. First we start with an introduction and a small tour through the studio and museum items, followed by choosing which outfit and setting you would like. The photoshoot itself takes about 20 to 30 minutes. That includes dressing, getting into position, taking the photo, changing clothes, printing and paying.

  • Do you follow the regulations of the Dutch National Institute for Public Health and the Environment (RIVM)?

    We want to keep you and our staff healthy. Read about the measures we are taking so we can continue to take photographs safely below.
    We ask you to adhere to these rules so that we can (continue to) do our work safely.
    - In addition to our staff, a maximum of four people are allowed in the photo studio. - Keep 1.5 metres distance from each other and our staff. This also applies if you are waiting outside to get into the studio.- You will receive a clean t-shirt to wear under the costume. - Our staff will wear masks. If the photographer needs to get closer, for example to straighten a collar, they will wear a face shield in addition. - Disinfectant hand gel is available at the entrance.

  • Will I get my money back after a cancellation?

    If you cancel the day before the shoot by email or telephone, you are entitled to a full refund of the amount you paid minus € 25 administration costs. If you do not show up or cancel on the day itself, you are not entitled to a refund. This also applies to a reservation with a gift card, which then automatically expires.